How to Prepare For Your Next Webinar Training Like A Pro
(Even If You’re New Or A Little Rusty)
I've been working behind the scenes to prepare for an amazing new webinar, 5 Ways Creating A Signature Program Changes The Game For Your Online Business.
I've got you in mind as I'm creating it if you're like most of the ladies I serve and you have a deep desire to build your own legacy, and a bigger vision for how you want to live your life.
Look, I know one of the main reasons you struggle to reach your goals is that you're afraid to put yourself out there. You think that when you do, you won't resonate with your audience and you'll fail to reach your goals.
You also struggle to find the time, focus and consistency you know you need to get this right. So, everything you want feels just out of reach.
To help with that, I've created this webinar to show you why creating an asset that gives you ownership of your ideas and how you work (grow and experiment) with your clients makes it so much easier to show up confidently and get better results.
Okay, now, if you're like me, you don't do webinars every single week. But, maybe you do them for launches. Or, maybe they just sound like a really good idea to you and you're thinking about trying them out.
So, I thought it might be useful for me to break down how I prepare for webinars.
Keep in mind, when I say "webinar" in this context, I'm using them as a free live training I share with the public.
These trainings are built to help participants get one specific result when implemented.
Also, just so you know, I'm not pulling this list out of thin air (or googling something up).
This is what I actually do to prep based on what's worked well (and what continues to work well) for me.
K, so let's break my process down from idea to completion.
Step #1 - The very first thing I do to prepare for my webinar is a brain dump.
I get everything I'm thinking about out of my head and down on the page. I consider all the ideas, updates and improvements I want to make. Then, I review the steps I've listed below to see what main things I can make part of my promotion or creation plan for my upcoming webinar.
If I feel like I need to research something or look for an answer, now is the time to do it.
Step #2 - I set my goals.
I like to set a goal for a specific number of signups. I also look at clicks, views and new enrollments, if a webinar is tied to a specific sales goal.
So, for example, I want to get 50 signups for my upcoming webinar. After each webinar, I'll look at clicks, views and new enrollments and set a new goal, that simply improves on the results of the previous webinar.
Right now, I'm also playing around with using Toggl to track my hours for major projects, like this, that I'll repeat during a launch or at specific times. I haven't nailed this yet, so I'll share how that's going (or how it went) in a future update.
Step #3 - I confirm what software I'm using, the name of the webinar, and the day and time it's happening.
This is the kind of step that doesn't need to be repeated after you've done it and confirm what software you're using, the name and decide how and when you're doing webinars.
I think it's good to leave it here, as a check-in with yourself that everything's good with each of these things and you don't need to make any updates or fix any nagging problems with any of these things.
Of course, the day and time, the name and the software may change based on what you find and how your audience responds to each of those things. Take an educated guess about your audience, or the audience you want to serve, and test it out. That's the only way you'll really know.
In terms of tools, I'm checking out Crowdcast this time. It's been a little while since I've used it, but I've really loved it last time.
I like that Crowdcast has a lot of built in features, built for a webinar, and I may very well end up back at Zoom for webinars, but this is one platform I wanted to try out again before I make a final commitment.
Step #4 - I make it easy for people to sign up, get reminders and watch the replay to take action.
I setup my signup page. (This time I'm trying out the simple straightforward one that comes with Crowdcast).
I also connect Crowdcast to ActiveCampaign so I can setup my welcome email, my reminder email sequence and follow-up email sequence.
Like #3, after you set this one up the first time, you make updates as you need to.
Step #5 - I ask for signups from people I know.
I send out an invite email to you:) ..and everyone I can think of, who need to know about it, including those who serve the same audience.
And, I make it a habit to follow-up, at least once, to make sure you see it, remember it and know how it will help you, or your audience (if you're a peer), take the next step.
Step #6 - I promote it online to my audience and similar audiences.
I like to focus on my audience and similar audiences because it's the best way to stay top of mind and naturally expand to other similar audiences.
There are a few things I normally do to promote this way:
- add a hellobar and exit-intent popup to my site so I can capture the traffic I already have.
- reach out to highly interested and active subscribers and former clients to see if they're interested.
- ask aligned peers to share; continue to build this list of peers.
- share a lesson that gives specific steps and results with my subscribers and boost on Facebook and Instagram.
And, if I want to turbocharge my marketing and promotion efforts (so I can increase traffic and visibility in the first place):
- I keep up my practice of reaching out to people I know and pitching myself to people I don't so I can share with peers who have aligned audiences and connect with new audiences that resonate with my message.
- share a written story on Instagram with an updated link in my bio.
- share (and retarget) a direct call to action post asking for webinar sign ups on Facebook and Instagram.
- share refreshing, insightful or useful comments on blogs (or in places) where I know my ideal clients are hanging out.
- create a short promo video that shares what I'll show you on the webinar and how to sign up. Then I share it anywhere and everywhere it's appropriate.
For fun, here are a few of the other crazy ideas I've tried or considered:
- promote with a unique hashtags. (worked fairly well)
- Ramp up social and share more calls to action for this one specific event. (always works, takes some extra planning)
- Do a 3-day countdown with your signups and on social. (works for social, I include an email reminder sequence)
- Charging a small fee for webinars. (works, and depends on the circumstance)
Step #7 - Create (or update) my signature webinar presentation.
I've seen my clients get stuck and spend too much time here, at least the first time they do it. I kinda think that's okay.
It's part of the learning and doing process. Just don't stay here. Get what you create out into the world.
It's kinda hard to say exactly how long it takes, but from what I've seen 5 to 10 dedicated hours of focused work normally gets you through a full first draft.
Why the range? It depends on your familiarity with giving presentations, how long your presentation is and your familiarity with the topic.
My webinars are normally about 1 hour long and I generally include about 20 minutes (sometimes more) for live Q & A.
Right now, I'm kind of excited about mastering a 45 minute webinar that gives about 25 minutes of results-oriented content and allows me the opportunity to give my attendees and replay viewers a taste of one specific result they can get when they implement what I show them.
This format allows me to offer a more impactful format. It leaves time for me to share a bit more about me and why I do the work I do. And, I have time for live Q & A.
Step #8 - I practice my presentation, at least twice.
I always do a mock run of my presentation at least twice. I like to do a full mock run the first time, meaning I setup all the tools and do it as I would do it live.
If I have time, I do that a second time. If not, I run through the intro, the ending and any problem areas where I skipped words or over thought it the first time.
Step #9 - Promote the on-demand recording.
Inevitably not everyone can attend. And that's cool. I like to get as many people as possible live, but a lot of my ladies watch (or listen in too). I like to make sure everyone who signed up knows about that.
Step #10 - Follow-up to nurture and sell to new people who are now on your list.
You've got to continue to consistently share value and nurture your people, ideally every single week.
Some weeks will be less formal than others, and that's okay. Stay in touch. Give value. Look for one specific thing, idea or feeling you can share that will lift up, inspire or inform your audience.
And yes, you are running a business, so you've got to put an offer out there consistently too.
The actual frequency will vary, of course, but making regular offers, asking for feedback as you go and then implementing the feedback that makes the most sense for you will get you in the game.
Step #11 - Tweak, review and fine tune for even better results.
Review this list. Fine tune it, and make it your own as you go.
Look for ways to surprise and delight your clients. And, look for ways to simplify your process so you can focus in on the things you enjoy the most too.
I hope this article on How to Prepare A Free Signature Webinar Training Like A Pro (Even If You’re New Or A Little Rusty) helps you (and inspires) you to keep it simple and focused on taking action.
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P.S. I'd love to hear from you. Have you struggled to put together a webinar? What's one key piece of advice you can run with today and take action?
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