There's Something You Should Know About Building Your Email List.
When it comes to building your email list - there are 3 main ways to think about growing your list of email subscribers.
The first two are the most popular...
#1: You need to go out and build a huge list, generally anywhere between 5,000 to 10,000, before you start to make any real money, pay yourself or make a serious effort to sell anything.
This is the internet marketer way. You'll hear them hold true to this idea that roughly, only 1% of your subscribers are going to buy.
#2: You've got to have 1,000 people to really make a living online. (This idea comes from Kevin Kelly's 1,000 True Fans.)
Here's his math: "Let's peg that per diem each True Fan spends at $100 per year. If you have 1,000 fans that sums up to $100,000 per year, which minus some modest expenses, is a living for most folks."
Ask yourself these questions:
Does that look like your business model, right now?
Does that look like your business model, in your dreams?
Does that look like a business model that you can use to start from where you are now, truly serve your clients and do your best work?
The answer to all of those questions is probably no.
That's because unless you're selling at scale, have the ability to create a high quality product, charge people less than $10 per month and make a living doing it, this will never be your business model.
Most of use aren't running businesses like Hulu, Netflix or Amazon Prime. Nor do we desire to.
In the same article, Kevin goes on to say:
"...the actual number may vary... in fact the actual number is not critical, because it cannot be determined except by attempting it. Once you are in that mode, the actual number will become evident. That will be the True Fan number that works for you."
Super important to know your source, right?
Look, I think 1,000 true fans is an awesomely outstanding goal to get to. It can be a major mile marker in your business.
But, you can run a business, make a profit and pay yourself a full-time income with a whole lot less.
#3: Build a business based on your current clients, skills and what you know and love, right now.
When I started my business back in 2011, I had about 30 people on my list.
Every single one of those 30 people were current paying clients.
What mattered is they were engaged, opening and clicking through, and buying, again and again.
I focused on building the relationship, continuing the conversation, increasing the momentum and results.
Instead of focusing on getting a whole bunch of people on a list without finding out if those people even care about what I'm saying first, I treated my list like there's a human on the other end. ...because there is a human on the other end.
And, I shared what I had to help.
That's all I needed.
So, when you think about how you need to grow your list fast, so you can sell some stuff, pause, take a step back and consider these questions:
What's it going to take for me to sell what I'm offering to my right people, in the way that I want to sell it and share it?
Is it really all about me getting 1,000 people or more and getting 1% to buy?
Or is it about me starting out with a small group of people who I want to work with?
How can I best attract those people? (I bet it's different from growing your list to 1,000 subscribers as quickly as possible.)
How can I do the work with them, co-create with them?
And, if you just answer one question, make it this one:
How can I make this work for me and my people, right now?
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